We ignite consumer interest in your new products. Then we fan the flames.
We specialize in the successful launch of new products and categories, and in the restaging of mature brands. We focus primarily in food, beverage, household and lifestyle categories, giving us deep experience targeting fashionable females, mothers, home-cooks, young adults, and more. For more than 10 years we've helped brands discover how public relations can be put to use more effectively to establish a foundation of belief and credibility that drives consumer and product sales. Wheatley & Timmons Trailblazer™ Approach to Building New Product Success...
1. We blend consumer insight research, using your tools and/or ours, to assess the interests and passions of your core consumers. With this insight, we work creatively to cast your brand messages in a relevant way with your core consumer.
2. We develop world-class editorial and online media solutions that influence the influencers who can bring awareness and credibility to your brand message.
3. We extend the communications into content creation aimed at engaging with your fans and followers in social media channels, such as Facebook and Twitter, as well as brand-owned web sites.
4. We create engaging, entertaining and educational video to help bring your messages to life -- and populate social media with content that helps you attract followers.
5. We construct promotions and events that help fan the flames and create a path to blend your brand with activities and interests that matter to consumers.
6. We build micro-sites and other web solutions to help you create a unique online environment to showcase your story and bring the power of influential expert voices to bear on conveying your key messages.
7. We measure every step of the way to assess engagement, message transfer and attitudes.
Our goal: product launches that exceed your goals and contribute to long-term business success and continued growth…
