Growth The pet food category is predicted to crest $20.7 billion by 2013. The natural and organic categories are projected to have double-digit growth annually through 2011.
	Opportunity History shows as the competitive fires heat up, brands that may have an early distribution advantage can experience difficulty holding onto their shares. Instead brands that build a unique position in the consumer�s mind can come out ahead.
	Emotion Consumers select pet food brands and products for emotional reasons. It is important to map what is unique and relevant about your brand while building the story of emotional reasons for them to buy.
	Strategy Over 30% of consumers find TV advertising annoying. To be effective, your brand distinction must become a part of the conversation.
	Outcome By realizing the opportunity and combining the right strategy, your brand will become a leader in this category.
Contact Us For more information on our experience in the pet category or to set up a time to talk, drop us a line:

	Bob Wheatley CEO 312-755-6200 Bob@Wheatleytimmons.com
	Kerri Erb Senior Vice President and Director of Media Services 312-755-6200 Kerb@Wheatleytimmons.com twitter.com/kerriaerb

To say that we are pet fanatics at Wheatley & Timmons is an understatement. In fact, it’s not unusual to find one of our furry friends roaming the halls. Expanding from our own pet families, we have built relationships with the leading pet nutritionists, health and behavioral experts, spent time with pet retail sales staff and formed relationships with key pet influencers and media. We know what consumers want and the best way to talk with them. How can we help your brand enter the conversation?

Below are case studies and blog posts from our agency blog and information on our relationships with key influencers. Feel free to explore. We would love to hear what you think.

  Case Studies

We have a track record in the natural pet food business -- and a successful one at that. Below you’ll find a link to a recent case study about how our firm played a decisive role in helping build business for an emerging natural pet food brand. We developed a distinctive brand positioning platform and a unique go-to-market strategy. Then executed the effort across pet parent, media, trade and influencer audiences. Click here to find out more.

  Pet Posts

Check out recent blog posts about the pet food category from Wheatley & Timmons CEO, Bob Wheatley, and Senior Vice President and Director of Media Services, Kerri Erb.

Sniffing Out the Perfect Place for Pet Brands to Connect with Pet Parents.

Mapping the Unique Pet Care Business Paradigm

Natural Pet Food Brand Building…

Please Vote!! Chicago’s Most Beautiful Dog Could be Goliath…

Trust Torpedoed in Pet Food Category?

How Pet Brands Become Leader of the Crowded Pack

  Pet Industry Insights

Through research and relationship building, we have a pulse on experts in the following categories:

• Pet store owners and staff
• Veterinarians
• Pet nutrition experts
• Pet key influencers
• Pet media
• Bloggers
• Pet parents

  Pet Care Sites We Like

http://www.stevedalepetworld.com
http://www.tailsinc.com
http://www.doglivingmagazine.com
http://www.dogster.com
http://www.zootoo.com