As a prime example of how specialization works at W&T, we are one of the only agencies in the U.S. to brand its media placement capability with editorial outlets. NewSourceNow is the editorial outreach arm of Wheatley & Timmons. Our media placement staff work with press contacts from this platform. All news materials from on-line press releases to video news releases, satellite media tours and other news distribution capabilities originate from NSN.

NSN exists as a respected source of news content. Our long-term value to clients is dependent upon our ability to maintain and hold the respect and interest of editorial decision makers around the nation. The relationship we maintain with the media is by nature symbiotic and based on mutual interest. As a source of well researched, relevant and editorially appropriate news stories, we're able to execute media campaigns on behalf of clients with better results -- in higher quality news environments from program to program.

Reporters, editors and producers know that material emanating from NSN is respectful of editorial sensibilities, is crafted in a manner that they can often use as is and that will stand the test of analysis and evaluation concerning the facts and veracity of quote-able sources.

By making the investment in NSN, the agency substantially improves on its ability to deliver coverage of sufficient reach and quality that it can be relied upon to measurably build client brands and businesses.