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Interview with Bob Wheatley, CEO of Wheatley & TimmonsSeptember 18, 2007Barton Brands Names Wheatley & Timmons AORSeptember 1, 2007(CHICAGO) -- Barton Brands, Inc., the spirits division of U.S. beverage alcohol leader Constellation Brands (NYSE: STZ, ASX: CBR), has appointed Wheatley & Timmons, Inc. as its agency of record following a review. The agency will provide public relations, promotion, event marketing services and counsel on brand strategy development on three high priority brands.
Wheatley & Timmons Bolsters Client Services DivisionAugust 1, 2007CHICAGO (August 1, 2007) – Wheatley & Timmons, Inc. announced today that Carrie Becker has joined the agency as an account supervisor. Becker will help manage and develop the Sargento Foods Inc. and Brand Sense Partners accounts.
Trailblazing BrandsNovember 15, 2006Just what is a Trailblazer Brand? At one point in time it might have been exclusively one of those brash upstarts that invent new categories in a garage and, following a rapid rise to good fortune, become acquisition targets for larger players. Today, given the upheaval in marketplace dynamics and the rise of consumer control that ultimately narrows the competitive advantage of sheer aircraft-carrier size, both category leaders and followers must adopt the behavior of a Trailblazer to stay ahead of the innovation curve.
PR is Evolving into an Ad StrategyJuly 31, 2006 | Robert Wheatley PR Week USAGet a customer. Keep a customer. Business functions best when these two goals are met. And it's getting harder to do.
At some point consumers make a decision to add a brand to their "accepted purchase menu." If we push this thought further, it means that somewhere along the line an impression is made - a positive one that sticks. Along with the stickiness comes satisfaction with use, and the circle continues until a better idea arrives to sweep the consumer into a new romance.
Kraft Exec Joins Wheatley & Timmons as V.P. & Director of Client ServicesApril 26, 2006 | ChicagoWheatley & Timmons, Inc. announced today that Alyssa R. Burns has joined the agency as Vice President and Director of Client Services. Burns will help manage and build the agency’s client services staff, as well as spearhead strategic planning on existing client brands and orchestrate the development of new business.
Kerri A. Erb Joins Wheatley & Timmons as Director of Media ServicesApril 19, 2006 | ChicagoWheatley & Timmons, Inc. announced today that Kerri A. Erb has joined the agency as Director of Media Services, effective March 29, 2006. Erb will lead a team of media specialists in the organizations’ newest endeavor to combine its broadcast, print and web departments under a new division called NewSourceNow.
