Given the control now exercised by consumers in the brand marketing arena, one could make the argument that any attempt at “persuasion” in the classic sense is chasing windmills.
Just what is a TrailBlazer Brand? At one point in time, it might have been exclusively those brash upstarts who invent new categories in their garage. Following a rapid rise to good fortune, it becomes acquisition targets for larger players.
Can it be? Might the simple and benign hourglass figure be a modern day form of skull and crossbones symbolism? Yes indeed, time may be running out for Dorothy brands everywhere before the wicked witch of market polarization gains traction.
