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Sargento: Sargento Authentic Mexican Blends Cheese Chicago ABC 7 News Segment
Chef Michelle Bernstein Martinez, James Beard award winner and popular Latin chef, demonstrated her Latina Shepherd’s Pie recipe featuring authentic and natural ingredients — including Sargento Artisan Authentic Mexican Blends Cheese as her cheese of choice when preparing a dish. See the segment on ABC's Web site here.
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Nature's Variety:
Brand Differentiation Campaign
Sharing
their authentic story, we educated sales representatives, retailers,
media and consumers on the Rotation Diet pet feeding concept with
launch events, a Web video, e-newsletters, sales kits, media
placements, Web site improvements and other strategic, comprehensive
public relations strategies. Media placements included above New York WNYW Fox TV segment on pets and the economy.
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Thermos:
Launching Hydration For All
Focusing
on their expanded line of hydration products, we launched a new
initiative for Thermos with a celebrity-hosted event at the ABC Kids
Expo in Las Vegas. Attended by media and retailers, the event
introduced the new hydration-focused Web site, www.hydrationforall.com,
and partnership with the non-profit organization charity: water. KVBC Las Vegas interviewed Alison Sweeney about the Thermos hydration product line and www.hydrationforall.com, as seen above.
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Cocktails by Jenn:
The Club Jenn Experience
Pop-ups,
or temporary store locations, bring a brand up close and personal with
their target consumers and create a lot of buzz in the community. We
created a girls-night-out club with free beauty services and Cocktails
by Jenn premixed martinis only open for one month. The girls were then
whisked away by limo to local Chicago hotspots, ready to party. Media placements included major Chicago outlets such as the large photo spread in the Chicago Sun-Times, above.
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