The Elevator Speech

We are a combination of brand strategy consulting and public relations expertise, focusing ourselves on helping brands understand how to dial in their positioning to consumer needs, wants and desires. After helping our clients craft a compelling brand story that will resonate with targeted consumers, we then tell those stories through earned media channels – editorial placement, events and brand-sponsored experiences.

Communication through credible, believable channels of outreach, such as editorial environments, gives consumers “permission” to add a new brand to their purchase consideration. Consumers listen to communications sources they believe and respect, while tuning out most other uninvited solicitations.

The core of what we do for clients:

• Develop and refine a brand positioning strategy that will stand out in the competitive set.
• Help clients understand what must be done to increase and hold brand relevancy with the consumer.
• Uncover the right messaging mix that will persuade and convince consumers to buy your brand.
• Help clients secure the unmatched power of authentic, credible, believable forms of communication to reach consumers and influence behavior.

Our Strategic Vision
We are all about helping build profitable consumer brands - singularly focused on this as a company. Some PR firms present themselves as capable at everything, in every discipline and every practice area. That is an invitation to a murky image and unremarkable agency brand position. We are brand specialists, devoted primarily to consumer products in retail channels of distribution.

• Food
• Beverages
• Packaged goods
• Household products
• Travel and leisure experiences

This is where we live. Our goal is to go deep with client organizations, not skim the surface providing commodity PR services available from just about anywhere.

What Gets Us Up in the Morning
Some brands win, grow, prosper and become famous. Others are trapped in static share conditions looking for a way to gain traction. A few stand precariously on the edge of relevance, risking their decline while they look for the right way back. So what is it that separates success from failure? What is the alchemy required to assure victory in a marketing environment controlled mostly by outside forces?

The pathway to profitable growth is found in highly differentiated and remarkable brand propositions, effectively and persuasively presented to the right consumer through authentic, credible, highly intrusive avenues of communication.

Our goal: grip the minds of prospects and draw them close. Build a bond and lasting relationship between the brand and its core users.

Therefore, our agency’s ultimate objective is this: help clients develop, nurture and grow their brands. At the heart of this objective is a firm belief that consumers are the ones who define what a brand means. It is therefore essential that we secure insight into consumer attitudes and interests in order to better define brand strategy. In the absence of this study we’ll find navel gazing, hunches, assumptions and guesses that can put a client’s brand at risk.