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Survey Reveals Strategy Shift Needed for New Product Success

Are you Aligned with the Consumer Need for Greater Meaning and Purpose?

The Social Media Success Formula

Brands Must Now Compete for Share of Trust

Brands: A Lot Like Love

Total Customer Immersion

Become a TrailBlazer Brand

The Hourglass Economy

Brand Success Now Hinges on Mining a Higher Purpose

Category Creation Now the Center of Effective Brand Strategy

Why PR Needs to Change

Emotion Drives Purchase, Not Logic

Does Creativity Guarantee Brand Success?

Bobble Head Marketing

Strategic Decisions Today Will Impact Outcomes Tomorrow...

Time to Move Beyond Feature/Benefit Treadmill

Laugh, Cry, Care

Saturation, Overload and Ubiquity

Harnessing the New Niche Nation

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Value Proposition Drives Brand Growth

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