Stunning how perspective and message adjustment can fuel success.

By Robert Wheatley

A post earlier today from Michele Miller’s wonderful Wonder Branding blog caught my attention. She shares a video that tells a beautiful and poignant story of a blind man quietly begging for change from disinterested passersby.

A compassionate young businessman stops, adjusts the wording of his sign and the money flowed. The new message was captivating and compelling. Yes words can make a difference. Do we take the time to think carefully how and in what context we express marketing solicitations, knowing full well that a different perspective can spell the difference between indifference and enormous success?

Words are never cheap. They offer far more power than we give them credit for. Please watch this video. You’ll SEE what I mean.