The importance of authenticity against masquerading brands

Right now, it’s David vs. Goliath in the pet food business. Already a hot category and getting hotter even in tenuous economic times, pet food is rife with major combatants like Mars and Proctor & Gamble — deep-pocketed behemoths with bigger marketing budgets than boutique rivals may have in gross sales. Read More»

Contest pits local K-9’s in Internet vote-off

The Chicago Tribune’s RedEye edition is searching for Read More»

Recall ruptures brand propositions – opens doors to new players

We love our furry pals, all 163 million of them. We have so fully anthropomorphized these wet-nosed relationships that the business of pet related products is now larger than the annual US sales of movies, video games and recorded music combined.

The entire industry is expected to gross Read More»