Marketing Truths Light the Pathway
By Robert Wheatley

We have a second home in a rural area of Southwest Michigan known as Harbor Country. Our place sits on a small lake in the middle of an apple orchard, surrounded by farms and vineyards. Not surprising… Read More»

Marketing Make-Up Applied is Illusory
By Robert Wheatley

Did you notice the elaborate animation commercials from United Airlines during the Olympics? Beautifully done. Engaging. Interesting. And perhaps also a waste of time and dollars. Bob Garfield, AdAge… Read More»

The sublime intersection of understanding your audience and effective engagement… Bravo!!
By Robert Wheatley

Business goal: effective introduction of a major new product. Launch strategy: deliver the news in a meaningful way by surrounding the potential… Read More»

In his viral_marketing.pdf on Viral Marketing, digital media expert David Meerman Scott recites the story of Cindy Gordon, Vice President of New Media and Marketing at Universal Orlando Resort, and her groundbreaking effort to successfully launch a new Harry Potter themed attraction… Read More»

Starbucks Dilutes Original Passion
By Robert Wheatley

Starbucks and I are old friends. We go way, way back. All the way to Seattle where my agency career started at an Ogilvy & Mather owned firm called Cole & Weber — and before the brilliant Howard… Read More»

Identifying the seeds of motivation in the face of slimmed pocketbooks

AdAge, in a recent article, sums up the current economic forces that are now driving consumer behavior. The author suggests the top diet companies may be in for an earnings diet of their own. Read More»

Distilling the marketing game to its core essence

We recently saw a whiteboard presentation at Tom Asacker’s web site
that’s definitely worth a look. Read More»

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