Bulletin — DELAY IN RELEASE OF PROPOSED FTC GUIDES ON SOCIAL MEDIA
Latest information on status of important regulatory changes
By Robert Wheatley
On Wednesday, in testimony before the Senate on deceptive advertising practices, the FTC took up the matter of endorsements and testimonials – key items that we anticipate will be addressed in forthcoming Guidelines that could impact social media practices. The issues at hand will matter to marketers, bloggers and paid endorsers alike.
Yesterday, New York-based Davis & Gilbert, the law firm focused in marketing and communications law, reached out to the FTC for an update.
Originally, we heard the Guides would be released in late August or early September. A delay has occurred due to the “complexity†of the issues surrounding social media and brand marketing relationships. The FTC wishes to give, “careful consideration to all comments filed before it issues the revised endorsement Guide,†said Allison Fitzpatrick, attorney at Davis & Gilbert.
We are not expecting to see the revised Guides until later this year. The situation remains fluid so stay tuned. We will continue to monitor the story as it unfolds and will provide updates and guidance as we learn more.
Questions?
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