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Driving sales from $600 million to over $1 billion around new brand vision and innovative PR and social media programs
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New brand vision and messaging strategy connects with ‘mommy bloggers’ to drive double-digit growth over the last five years
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Brought digital innovation integrated with earned media leverage to help gain sales during a challenging time for import brands
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Built a creative story telling platform with nutrition experts and influencers to build national media attention for new cereal launches
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Created a cross-platform campaign with editorial, retailer event and digital media to push year-on-year sales growth over 20%.
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Building this emerging jewelry brand with fashion influencers who generate cachet, media attention and compelling social media content
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Helping this food ingredients company put more splendor in Splenda sweetener and burnish their reputation in commodity categories
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Bringing the world an exciting new all-natural, calorie-free sweetening ingredient made from fruit to transform food and beverage brands
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Developed consumer insight research plus strategies to guide expanded distribution plans, and re-position their cheese brands
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Unique target focus builds ‘buzz’ among brides to drive sales of first successful ‘celebrity’ branded (Vera Wang) mattress
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Revitalized Molson brand in the US import beer category. Molson Canadian achieved IMPACT hot brand status two years in a row
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Deployed buzz-generating tactics such as “pop-up” ultra lounge, lifestyle web site with celebrity contributors to gain awareness and trial
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A multi-tiered campaign with book tour and fitness EXPO event re-ignited consumer awareness/participation in Body-for-LIFE fitness program
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Via trade focused insight research, we developed the POS marketing and sales strategy to drive double-digit share increases
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Help innovative start-up position antimicrobial medical clothing as answer to 90,000 accidental hospital acquired annual infection fatalities
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Build awareness of Microban’s leading anti-microbial technology for kitchen countertops to water filters and toothbrushes
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Used research insights to reach moms with respected third party experts and create $100 million in sales for new carbon monoxide alarms
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Caribou Coffee
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Kidde
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Old Pulteney
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Constellation
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1792
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Blyth
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Colonial Candle
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HOMZ
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Vileda
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Broan
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Holmes