Driving sales from $600 million to over $1 billion around new brand vision and innovative PR and social media programs

New brand vision and messaging strategy connects with ‘mommy bloggers’ to drive double-digit growth over the last five years

Brought digital innovation integrated with earned media leverage to help gain sales during a challenging time for import brands

Built a creative story telling platform with nutrition experts and influencers to build national media attention for new cereal launches

Created a cross-platform campaign with editorial, retailer event and digital media to push year-on-year sales growth over 20%.

Building this emerging jewelry brand with fashion influencers who generate cachet, media attention and compelling social media content

Helping this food ingredients company put more splendor in Splenda sweetener and burnish their reputation in commodity categories

Bringing the world an exciting new all-natural, calorie-free sweetening ingredient made from fruit to transform food and beverage brands

Developed consumer insight research plus strategies to guide expanded distribution plans, and re-position their cheese brands

Unique target focus builds ‘buzz’ among brides to drive sales of first successful  ‘celebrity’ branded (Vera Wang) mattress

Revitalized Molson brand in the US import beer category. Molson Canadian achieved IMPACT hot brand status two years in a row

Deployed buzz-generating tactics such as “pop-up” ultra lounge, lifestyle web site with celebrity contributors to gain awareness and trial

A multi-tiered campaign with book tour and fitness EXPO event re-ignited consumer awareness/participation in Body-for-LIFE fitness program

Via trade focused insight research, we developed the POS marketing and sales strategy to drive double-digit share increases

Help innovative start-up position antimicrobial medical clothing as answer to 90,000 accidental hospital acquired annual infection fatalities

Build awareness of Microban’s leading anti-microbial technology for kitchen countertops to water filters and toothbrushes

Used research insights to reach moms with respected third party experts and create $100 million in sales for new carbon monoxide alarms

Caribou Coffee

Kidde

Old Pulteney

Constellation

1792

Blyth

Colonial Candle

HOMZ

Vileda

Broan

Holmes